Open AccessINSIGHTS OF GENDER BASED TOURISTS PREFERENCES BY CONSTRUCTING TRAVEL DIARY USING SOCIAL MEDIA DATA
Author(s) -
Kunal Dilip CHANDIRAMANI,
N. Maheswari,
Manickam SIVAGAMI
Publication year - 2021
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.377
H-Index - 12
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.38415-749
Subject(s) - visitor pattern , tourism , variety (cybernetics) , social media , advertising , marketing , travel behavior , capital city , geography , data collection , business , computer science , data science , sociology , transport engineering , world wide web , economic geography , engineering , artificial intelligence , social science , archaeology , programming language
Insights into traveller’s behavior are important for the Tourism Authority of Thailand to draw up plans and make decisions to manage and promote their capital city (Bangkok) as a tourism hub. Therefore, the objective of this paper is to obtain a comprehensive understanding of traveller's behavior in Bangkok. To achieve this, we used a variety of methods such as activity, temporal, and spatial analysis to identify visitor patterns in Bangkok by utilizing a relatively new data gathering technique to extract social media check-in data. The findings include comprehensive statistics about traveller’s behavioral patterns at these spots that have practical implications in various city management applications.