Open AccessIMPULSE BUYING BEHAVIOR: A STUDY ON GROCERY ITEMS
Author(s) -
Abhishek Kumar,
Rashi Gupta,
Shilpa Singh,
Prince Dubey
Publication year - 2019
Publication title -
journal of harmonized research in management
Language(s) - English
Resource type - Journals
ISSN - 2454-5384
DOI - 10.30876/johr.5.1.2019.1-8
Subject(s) - impulse (physics) , grocery shopping , psychology , food science , mathematics , advertising , business , chemistry , physics , quantum mechanics