Open AccessОСОБЛИВОСТІ ДИЗАЙНУ РЕКЛАМНИХ ПЛАКАТІВ СУЧАСНИХ КОМП’ЮТЕРНИХ ІГОР
Author(s) -
Р. В. Хиневич,
О. С. Васильєва,
А. І. Жиденко
Publication year - 2019
Publication title -
art and design
Language(s) - English
Resource type - Journals
eISSN - 2617-0280
pISSN - 2617-0272
DOI - 10.30857/2617-0272.2019.1.13
Subject(s) - logo (programming language) , advertising , computer science , multimedia , visual arts , engineering , art , business , programming language
Consider posters as a means of advertising, artistic techniques and design solutions were used when creating them. Analysis of advertising posters of modern computer games, revealing features of their design and placement of characteristic elements: the name or logo of the game, the image of the protagonist, special details, etc. An integrated approach to the study of posters of the gaming industry was used, which made it possible to establish the features of their design and compositional solutions. The method of comparative analysis of modern advertising posters are used.