
The Influence of Big Data on Purchasing Behavior
Author(s) -
Rui Tang
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.184
Subject(s) - purchasing , big data , computer science , data science , business , marketing , data mining