Open AccessConsumer loyalty among fans of sports clubs: How much do they vary across disciplines?
Author(s) -
Szczepan Kościółek
Publication year - 2019
Publication title -
baltic journal of health and physical activity
Language(s) - English
Resource type - Journals
eISSN - 2080-1297
pISSN - 2080-9999
DOI - 10.29359/bjhpa.2019.suppl.1.06
Subject(s) - loyalty , club , attendance , advertising , purchasing , football , sports marketing , consumption (sociology) , loyalty business model , psychology , marketing , identification (biology) , business , sociology , political science , service (business) , relationship marketing , service quality , medicine , social science , botany , biology , law , anatomy , marketing management