Open AccessStrategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor
Author(s) -
Bagus Dwi Nugroho,
Hartrisari Hardjomidjojo,
Ma’mun Sarma
Publication year - 2018
Publication title -
manajemen ikm
Language(s) - English
Resource type - Journals
eISSN - 2622-9250
pISSN - 2085-8418
DOI - 10.29244/mikm.12.2.127-136
Subject(s) - swot analysis , fish <actinopterygii> , agricultural science , business , environmental science , fishery , biology , marketing
Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).