Open AccessTHE ROLE OF USER ENGAGEMENT IN ELECTRONIC 1 WORD-OF-MOUTH AND ONLINE PERFORMANCE
Author(s) -
Barlas Achilleas,
Yeoryios Stamboulis,
Vleioras Alkiviadis
Publication year - 2020
Publication title -
organizacja i zarządzanie
Language(s) - English
Resource type - Journals
ISSN - 1899-6116
DOI - 10.29119/1899-6116.2020.49.1
Subject(s) - word (group theory) , word of mouth , computer science , linguistics , business , advertising , philosophy