Open AccessThe influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention
Author(s) -
Choonsup Hwang,
Mi Hyoun Choi
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.29049/rjcc.2013.21.6.921
Subject(s) - advertising , business , brand equity , marketing , psychology