Open AccessUnderstanding the Consumers’ Personal Characteristics as the Starting Point for Targeted Marketing
Author(s) -
Tina Vukasović
Publication year - 2020
Publication title -
management
Language(s) - English
Resource type - Journals
eISSN - 1854-4223
pISSN - 1854-4231
DOI - 10.26493/1854-4231.15.29-41
Subject(s) - marketing , point of sale , business , point (geometry) , advertising , computer science , world wide web , mathematics , geometry