Novel strategies for italian cherries developement and commercialization

For the benefit of a younger audience, the cherry can be further enhanced by freeing it from the fruit group and allowing it to become part of the world of desserts and special treats. On the contrary, the localisms, traditions, and seasonality which characterize much of the national production can be further emphasized for the middle age and the “differently young” age groups, especially for the domestic market. Common to these diverse strategies is the need for high performance varieties linked to a structured sales season and non-destructive sorting with the use of the latest technologies to guarantee what the English-speaking world calls “consistent quality” and what we could rename “quality that lives up to our promises.”