PERSPECTIVES OF DIGITAL TRANSFORMATION OF THE TOURIST SECTOR OF THE ECONOMY OF UKRAINE

The role and meaning of tourism in development of national economy are estimated. Today in practice of the statistical accounting of Ukraine is absent the common approach to data collection of results of functioning of subjects of the tourist sphere. This reason complicates carrying out the objective analysis of the parameters estimating a real condition of a tourist industry. The impossibility of tracking of values of the specific indicators estimating a tourism status in dynamics and space, leads to the fact that planning of development of tourist sphere at the level of regions and all country usually perform verbally. Such approach complicates planning of all national economy due to the lack of a comparability of data with the main macroeconomic indicators accepted and used around the world. The reasons for need of forming the common system of the statistics and analysis of tourism in the Ukraine, conforming to requirements of modern macroeconomic accounting and the analysis, created prerequisites for a system research of the international experience accumulated and approved in this sphere by the international organizations and the certain countries. Nowadays Ukraine pays much attention to the development of methodology for the estimation of the multiplier effect of tourism and hospitality industry. Satellite accounts represent a set of statistics which are intended for profound studying of any separate economic problem. Tourism satellite accounts allow calculating the share of tourism in GDP, employment, investment, government revenues and supposing calculation of the following specific macroeconomic aggregates: value added of the tourism industry, tourism value added, and tourism gross domestic (regional) product. Indicators of satellite accounts allow calculating the multiplier effect of tourism development. In foreign practice the tourist multiplier is divided into three main types - the multiplier output, employment and income. In conducted research are revealed the main approaches to forming the system of the statistics and the analysis used in world practice, capable to be adapted and fragmentary implemented in the Ukraine statistics system. The article revealed that now at the level of specific regions are already developed and implemented the own systems of collection and handling of the statistical data of tourism sphere. Observed statistics systems are allow carrying out the multidimensional and deep analysis of a status and development of regional tourism and corresponding to the researched approaches of modem international methods of statistics and analysis of the tourist sphere. Authors offered the alternative methods of calculation of number of tourists, which can be added to approve systems of the regional tourism statistics. Key words: tourism policy, digital economy, tourism statistics.