Open AccessWhat Drives Consumer Purchase Intention on Products Offered by E- Commerce During the Covid-19 Pandemic? An Empirical Study at Tokopedia
Author(s) -
Parlin Purba,
Ari Setiyaningrum
Publication year - 2022
Publication title -
jurnal manajemen indonesia/jurnal manajemen indonesia
Language(s) - English
Resource type - Journals
eISSN - 2502-3713
pISSN - 1411-7835
DOI - 10.25124/jmi.v22i2.3730
Subject(s) - affect (linguistics) , value (mathematics) , usability , nonprobability sampling , psychology , advertising , marketing , business , computer science , medicine , population , environmental health , communication , human–computer interaction , machine learning