Open AccessENTREPRENEURIAL LEARNING IN THE CONTEXT OF FAILURE AND CREATION OF NEW BUSINESS
Author(s) -
Tânia Regina Frota Vasconcellos Dias,
Cristina Dai Prá Martens,
Fabrício Martins Lacerda
Publication year - 2021
Publication title -
brazilian creative industries journal
Language(s) - English
Resource type - Journals
ISSN - 2763-8677
DOI - 10.25112/bcij.v1i1.2687
Subject(s) - business failure , context (archaeology) , business , exploratory research , knowledge management , flexibility (engineering) , qualitative research , resilience (materials science) , entrepreneurship , marketing , management , sociology , computer science , paleontology , social science , finance , anthropology , economics , biology , physics , thermodynamics
This research aims to describe the career and the entrepreneurial learning of micro-enterprises owners that identified new opportunities after the business failure. The methodology consists of a qualitative and exploratory study, with a cross-section approach and longitudinal perspective. Two entrepreneurs participated in the study, selected by convenience and availability, based on established criteria. Data collection was conducted through in-depth interviews, the interviews were recorded and transcribed. The dates were analyzed using content analysis. The study shows that new knowledge emerged from a learning journey in the context of business failure. It is learning about yourself, persistence, and resilience to succeed in new activities; about business and failure, flexibility to change the focus; on networks and relationships, as experience working with partners, employees and establish a network with the business partners; and on business management, to learn to minimize risks, because they understand that you must have a minimum knowledge of the market. During the development of new business, there is a predominance of exploration to transform the experience into entrepreneurial knowledge.