Open AccessThe advertising effectiveness of higher education institutions reviewed from message framing
Author(s) -
Euis Soliha,
Ajeng Aquinia,
Suzy Widyasari,
Kristina Anindita Hayuningtias
Publication year - 2022
Publication title -
jurnal manajemen dan pemasaran jasa
Language(s) - English
Resource type - Journals
eISSN - 2442-9732
pISSN - 0216-3780
DOI - 10.25105/jmpj.v15i1.12933
Subject(s) - framing (construction) , psychology , advertising , social psychology , significant difference , medicine , engineering , business , structural engineering