Open AccessANTESEDEN DAN KONSEKUENSI DARI RAPPORT
Author(s) -
Freddy Irawan,
Ovy Noviati Nuraini Magetsari
Publication year - 2018
Publication title -
jurnal manajemen dan pemasaran jasa
Language(s) - English
Resource type - Journals
eISSN - 2442-9732
pISSN - 0216-3780
DOI - 10.25105/jmpj.v11i1.2536
Subject(s) - nonprobability sampling , structural equation modeling , psychology , sample (material) , sampling (signal processing) , social psychology , research data , research design , sociology , statistics , social science , mathematics , engineering , library science , population , computer science , demography , chemistry , filter (signal processing) , chromatography , electrical engineering , subject (documents)
As a main factor in rapport and satisfaction, commitment has been given much attention. The primary data was gathered by online questionnaires and collected from 204 respondents who are being customers of Bank BNI in Jakarta. This research used hypothesis testing as a research design. The cross-sectional data and purposive sampling are used as the sampling method. Data were analyzed by using Structural Equation Method (SEM). Finding and contribution in this research showed that all of commitment have positive effects towards rapport and satisfaction. Rapport has positive and significant effect to satisfaction. Implications and suggestions for future research are discussed.