Open AccessThe Examining the Effectiveness of the Relationship Marketing Strategy Applied to Amateur Baseball Tournament Hosted by Online Shopping Mall Company
Author(s) -
Kisung Kwon,
Bongsu Kang,
Suji Lee,
Kihan Kim
Publication year - 2014
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2014.25.1.48
Subject(s) - tournament , amateur , advertising , marketing , shopping mall , business , sports marketing , marketing management , political science , mathematics , relationship marketing , combinatorics , law