Open AccessThe Impact of Green Brand Positioning, Green Brand Knowledge and Attitude toward Green Brand on Green Product Purchase Intention in Unilever Products, Indonesia
Author(s) -
Elita Yuni Setiyarini,
M S Mahrinasari,
Dorothy Rouly H. Pandjaitan
Publication year - 2022
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2022/v10/i3/bm2203-012
Subject(s) - business , product (mathematics) , marketing , advertising , green marketing , brand awareness , nonprobability sampling , brand management , brand extension , mathematics , population , geometry , demography , sociology