Open AccessKey aspects in the development of the television advertising as a marketing tool
Author(s) -
Alina Ivanova
Publication year - 2020
Publication title -
kant
Language(s) - English
Resource type - Journals
ISSN - 2222-243X
DOI - 10.24923/2222-243x.2020-36.8
Subject(s) - key (lock) , advertising , television advertising , business , marketing , process (computing) , computer science , computer security , operating system
This article provides an analysis of the key stages of the formation of the television advertising as a marketing tool that is extremely popular in the conditions of modern global commercial realities. In addition, this study examines the process of creating one of the first television commercials as a clear empirical example.