Open AccessDETERMINANTS OF BRAND AUTHENTICITY OF HIGH QUALITY APPAREL INDUSTRY IN DEVELOPING COUNTRY: A MODERATING EFFECT OF ENTREPRENEURIAL
Author(s) -
Muhammad Ali Raza,
Shamsul Huda Abd Rani,
Normalisa Md Isa
Publication year - 2020
Publication title -
international journal for quality research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.264
H-Index - 18
eISSN - 1800-7473
pISSN - 1800-6450
DOI - 10.24874/ijqr14.03-17
Subject(s) - clothing , business , marketing , quality (philosophy) , advertising , textile industry , developing country , economics , economic growth , political science , philosophy , epistemology , law