Open AccessCONSUMEN CHARACTERISTIC AND CONSUMTION BEHAVIOUR ON PURCHASING ANIMAL PRODUCTS DURING COVID-19 PANDEMIC
Author(s) -
Tevina Edwin,
Aditya Alqamal Alianta,
James Hellyward
Publication year - 2021
Publication title -
majalah ilmiah peternakan
Language(s) - English
Resource type - Journals
eISSN - 2656-8373
pISSN - 0853-8999
DOI - 10.24843/mip.2021.v24.i02.p03
Subject(s) - spearman's rank correlation coefficient , respondent , purchasing , consumption (sociology) , rank correlation , covid-19 , salary , psychology , test (biology) , product (mathematics) , descriptive statistics , pandemic , statistics , demography , mathematics , marketing , business , medicine , economics , sociology , biology , social science , political science , market economy , geometry , disease , pathology , infectious disease (medical specialty) , law , paleontology
The research aimed to measure consumer characteristic and consumption behaviour on purchasing animal product during Covid-19 Pandemic in Padang City, and also to measure the correlation between consumer cha- racteristic and consumption behaviour. The method was a survey with convenience sampling to determine the respondents. Based on that, it determined 150 housewives as respondent. The instrument of this research was qu- estionnaire The data analysed with descriptive quantitative method while the correlation between it analysed with Rank Spearman Test by IBM SPSS 26 Version. The result showed that 84.67% of respondents were small family (family members ?4); 54% of respondents have salary Rp. 2,500,001 until 5,000,000,-/month; 45% respondents was early adult; and 50.67% respondents are undergraduates. The consumption behaviour of animal product du- ring Covid-19 pandemic increased even though it was non-significant. Rank Spearman Test result showed a signifi- cant result (P<0.05). The incomes and education variables were positively correlating with consumption behaviour with Correlation Coefficient 0.205 and 0.234. While family members and negatively correlating with consumption behaviour with Correlation Coefficient -0.176 and -0.184.