Open AccessPERAN SIKAP DALAM MEMEDIASI PENGARUH GAYA HIDUP TERHADAP MINAT BELI SMARTPHONE IPHONE DI KOTA DENPASAR
Author(s) -
I Putu Febryantha Mantala,
I Gst. A. Kt. Gd. Suasana
Publication year - 2018
Publication title -
e-jurnal manajemen
Language(s) - English
Resource type - Journals
ISSN - 2302-8912
DOI - 10.24843/ejmunud.2019.v08.i03.p12
Subject(s) - sobel test , nonprobability sampling , psychology , likert scale , path analysis (statistics) , data collection , advertising , applied psychology , business , medicine , population , developmental psychology , mathematics , environmental health , statistics
The purpose of this study was to determine the role of attitudes in mediating the influence of lifestyle on buying interest. This research was conducted in Denpasar City to determine the role of attitudes in mediating the influence of lifestyle on the interest in buying Iphone smartphones. The number of samples taken was 100 respondents. The number of samples was set as many as 100 respondents using purposive sampling technique. Data collection was carried out by distributing questionnaires and data was measured using a 5 likert scale. Data were analyzed using path analysis and sobel test techniques. The results of the analysis showed that lifestyle had a significant effect on buying interest, lifestyle had a significant effect on attitudes, attitude had a significant effect on buying interest, and this study also proved that lifestyle had a significant effect on purchase intention mediated by attitudes
Keywords: purchase intention, attitude, and lifestyle