Open AccessElectronic Trade: Advantages, Problems and «Sliding Effect» Arising under Transaction Costs Reduction
Author(s) -
I. B. Nazarova,
Taisiya Dianova
Publication year - 2012
Publication title -
vestnik mgimo-universiteta
Language(s) - English
Resource type - Journals
eISSN - 2541-9099
pISSN - 2071-8160
DOI - 10.24833/2071-8160-2012-4-25-173-178
Subject(s) - transaction cost , database transaction , reduction (mathematics) , business , control (management) , cost reduction , industrial organization , commerce , economics , computer science , marketing , finance , management , database , geometry , mathematics
The article entitled «Electronic trade: advantages, problems and «sliding effect» arising under transaction costs reduction» deals with the factors affecting the development of electronic trade and reveals the causes complicating its spread. Among the causes there are inability to have direct contact with purchased goods, infrastructure development problems, insufficient protection of in-formation, low trust to electronic transactions, legal regulation problems, low computer skills. The authors describe "sliding effect" which results in transaction costs reduction, leading to unreliability transforming the behavior of buyers based on researches to the behavior based on their stereotypes and brings buyers to loss of control under electronic transaction.