Open AccessA consumer-driven approach
Author(s) -
Rukhsana Aslam
Publication year - 2011
Publication title -
pacific journalism review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.308
H-Index - 13
eISSN - 2324-2035
pISSN - 1023-9499
DOI - 10.24135/pjr.v17i1.388
Subject(s) - publishing , project commissioning , asia pacific , media studies , library science , political science , advertising , history , sociology , business , law , computer science , ethnology
Reviewed book edited by: Stephen Quinn and Kim Kierans
Publication date: May, 2011
This book is a second volume of studies of innovations at selected media companies in the Asia-Pacific region. The book is divided into ten chapters, covering a range of new media innovations in various countries of the region. Each chapter focuses of the trends and usage of a particular form of media in each country.