Open AccessThe impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam
Author(s) -
Ho Thi Hai Thuy,
Ha Hien Minh
Publication year - 2020
Publication title -
trendy v podnikání
Language(s) - English
Resource type - Journals
eISSN - 2788-0079
pISSN - 1805-0603
DOI - 10.24132/jbt.2020.10.1.31_44
Subject(s) - perception , advertising , corporate social responsibility , viet nam , business , chain (unit) , brand image , marketing , psychology , sociology , political science , public relations , physics , astronomy , neuroscience , ethnology