Open AccessAre We All in This Together? CSR as a Marketing Strategy in Times of COVID-19 Crisis
Author(s) -
Yuan-Shuh Lii,
Ting Hua Chiang,
May-Ching Ding
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.4.1555
Subject(s) - corporate social responsibility , donation , covid-19 , business , marketing , pandemic , identification (biology) , marketing strategy , marketing research , public relations , political science , medicine , botany , disease , pathology , virology , outbreak , infectious disease (medical specialty) , law , biology