Open AccessMEDIA DIGITAL DALAM KOMUNIKASI PEMASARAN PARIWISATA: EFEKTIVITAS SISTEM INFORMASI KANAL PEMESANAN DARING
Author(s) -
Y. A. Nunung Prajarto,
Mashita Phitaloka Fandia Purwaningtyas
Publication year - 2004
Publication title -
jurnal ilmu komunikasi/jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2548-8643
pISSN - 1829-6564
DOI - 10.24002/jik.v18i1.2956
Subject(s) - hospitality , tourism , context (archaeology) , digital marketing , business , indonesian , social media , marketing communication , computer science , knowledge management , world wide web , marketing , advertising , political science , geography , linguistics , philosophy , archaeology , law
Many hospitality business actors implement the usage of online booking platforms as a part of their marketing communication strategy. However, there has been not any evaluation model developed to examine the effectivity of online booking platforms usage yet. This research attempts to develop ICTRT evaluation that’s based on the information system, and aims to find an evaluation model that’s suitable with the Communication Studies, without leaving the socio-cultural context of Indonesian society. Method conducted in this research is case study to enable researcher to monitor and evaluate the practice of digital tourism marketing communication through online booking platforms comprehensively