z-logo
HomeZAIABlog
open-access-imgOpen Access
Advertising Principles and Problems
Author(s) -
John P. Maggard,
Charles J. Dirksen,
Arthur Kroeger
Publication year - 1974
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1250215
Subject(s) - business , advertising , marketing

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

AboutCareersPublisher PartnersContact UsGet Organisational Trial or Quote

Learn

FAQsBlogTerms of UsePrivacy Policy

Download the Zendy App

Get it on
Google Play
Download on the
App Store

Discover

Explore

Copyright Knowledge E © 2025. All Rights Reserved.