Open AccessExploring Brand Personality in Higher Education
Author(s) -
Antra Roskoša,
Yulia Stukalina
Publication year - 2021
Publication title -
rural environment. education. personality
Language(s) - Uncategorized
Resource type - Conference proceedings
eISSN - 2255-8071
pISSN - 2255-808X
DOI - 10.22616/reep.2021.14.019
Subject(s) - brand equity , personality , brand awareness , brand management , reputation , advertising , corporate branding , business , marketing , brand extension , higher education , psychology , sociology , social psychology , political science , social science , law