Open AccessHow Promotional Advertisements Can Change the Buying Behavior of Children
Author(s) -
Muhammad Irfan Akram,
Sheikh Aftab Ahmad,
Ahsan Ul Haq
Publication year - 2019
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v11i3(i).2946
Subject(s) - advertising , business , marketing , sample (material) , affect (linguistics) , psychology , chemistry , communication , chromatography
This study aims to highlight the impact of promotional advertising on children's buying behavior.Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this toolto invite consumers to buy more products. The proposed study aims to focus the advertising impact on childpurchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the helpof the questionnaire. The results show that there is a negligible correlation between the purchase behaviorand coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on thepurchase behavior. The proposed research helps marketers recognize most effective promotional ads thatcan significantly affect a child's buying behavior