Open AccessNative Advertising: Evolving Marketing or Public Relations Promotional Tool
Author(s) -
Ivan Pakozdi,
Mario Petrović,
Adrian Beljo
Publication year - 2016
Publication title -
communication management review
Language(s) - English
Resource type - Journals
eISSN - 2459-6086
pISSN - 2459-590X
DOI - 10.22522/cmr20160216
Subject(s) - advertising , business , marketing , advertising campaign