Open AccessAnalysis of Price, Brand Awareness, and Brand Image to The Purchase Intention of Pregnancy Pillow (Case Study of Surya Bedsheet)
Author(s) -
Delita Kusuma Gading,
Dewi Nusraningrum
Publication year - 2022
Publication title -
international humanities and applied science journal
Language(s) - English
Resource type - Journals
eISSN - 2655-6553
pISSN - 2622-5808
DOI - 10.22441/ihasj.2021.v4i3.04
Subject(s) - brand awareness , advertising , product (mathematics) , brand image , business , brand management , service (business) , marketing , psychology , mathematics , geometry