Open AccessResearch and Implementation of Mobile Advertising System Based on Location Service
Author(s) -
Ankita Karale
Publication year - 2021
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2021.36220
Subject(s) - advertising , service (business) , business , order (exchange) , entertainment , publication , product (mathematics) , tourism , computer science , marketing , geography , art , geometry , mathematics , archaeology , finance , visual arts
A Location Based Mobile Advertising is an information and entertainment service, accessible through Smartphones through the ability to use the location of mobile phones. Marketers should be allowed to publish and classify ads according to the consumer interests. If information is not available voluntarily in the short term, Then the consumers Interest may be lost in order to purchase the products. They need to find more information and location without having to make a lot of effort. The Location-Based Mobile Advertising service allows customers to receive advertiser details such as their Location, discounts, and product descriptions. This service also provides information about the nearest tourist destinations according to their location.