Open AccessWord of Mouth (WOM) of Purchase Decision
Author(s) -
Nur A’mirah Hassan Basri,
Roslina Ahmad Faiz,
I Anuar,
Khairul Azam Ismail
Publication year - 2016
Publication title -
asian journal of quality of life
Language(s) - English
Resource type - Journals
ISSN - 2398-4279
DOI - 10.21834/ajqol.v1i4.55
Subject(s) - malay , word of mouth , license , advertising , quality (philosophy) , marketing , focus group , focus (optics) , business , psychology , computer science , philosophy , linguistics , epistemology , operating system , physics , optics