Open AccessPENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)
Author(s) -
Any Riswati,
Suharyono Suharyono,
Srikandi Kumadji
Publication year - 2015
Publication title -
profit
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2338-4654
pISSN - 1978-743X
DOI - 10.21776/ub.profit.2015.009.01.1
Subject(s) - green marketing , business , marketing , purchasing , marketing strategy , marketing mix , path analysis (statistics) , sustainability , population , environmentally friendly , marketing management , sample (material) , mathematics , ecology , statistics , demography , sociology , biology , chemistry , chromatography