Open AccessThe Impact of Brand Quality on Shareholder Wealth
Author(s) -
Sundar G. Bharadwaj,
Kapil R. Tuli,
André Bonfrer
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1843503
Subject(s) - business , shareholder , quality (philosophy) , monetary economics , economics , corporate governance , finance , philosophy , epistemology
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