Open AccessThe challenges in employing digital marketing as a tool for improving sales at selected retail stores in the transkei region
Author(s) -
Mpumzi Guzana,
Steven Kayambazinthu Msosa
Publication year - 2022
Publication title -
eureka, social and humanities./eureka, social and humanities
Language(s) - English
Resource type - Journals
eISSN - 2504-5571
pISSN - 2504-5563
DOI - 10.21303/2504-5571.2022.002389
Subject(s) - business , marketing , exploratory research , nonprobability sampling , government (linguistics) , digital marketing , the internet , population , linguistics , philosophy , demography , sociology , world wide web , anthropology , computer science