Open AccessEvolution of the marketing paradigm: a new vision
Author(s) -
Г. В. Астратова,
O. A. Rushchitskaya
Publication year - 2016
Publication title -
actual problems of economics and law
Language(s) - English
Resource type - Journals
eISSN - 2410-0390
pISSN - 1993-047X
DOI - 10.21202/1993-047x.10.2016.1.35-47
Subject(s) - marketing management , discipline , value proposition , marketing , context (archaeology) , marketing research , quantitative marketing research , relation (database) , relationship marketing , marketing strategy , computer science , public sector marketing , product (mathematics) , marketing science , business , sociology , mathematics , geography , social science , database , geometry , archaeology
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