Open AccessMemory-stimulating Factors and Role of Designfor BX(Brand Experience)-based Design Branding
Author(s) -
Hyun Kim
Publication year - 2014
Publication title -
journal of digital interaction design
Language(s) - English
Resource type - Journals
ISSN - 1598-4605
DOI - 10.21195/jidr.2014.13.2.001
Subject(s) - brand experience , corporate branding , business , advertising , marketing , psychology , brand management , new product development , product management