Open AccessPERSEPSI TERHADAP PICTORIAL HEALTH WARNING IKLAN LUAR RUANG PRODUK ROKOK
Author(s) -
Centurion Chandratama Priyatna,
Anwar Sani
Publication year - 2016
Publication title -
jurnal komunikasi /jurnal komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2549-4902
pISSN - 1978-4597
DOI - 10.21107/ilkom.v10i1.1832
Subject(s) - advertising , psychology , business
This research emphasizes on Pictorial Health Warning (PHW) in outdoor media of cigarettes product’s advertisement, focusing on smoker’s perception towards pictorial health warning of “A man smoking with the skull shaped smokes” variant. This study uses qualitative descriptive method exploring the perception on the particular pictorial health warning variant. Informants in this research are located in several big cities in Indonesia. The purpose of this research is to enrich the body of knowledge on health communication, especially on the danger of smoking, and also enforcing government in the effort of communicating the hazardous of smoking towards its public. Key words: pictorial health warning, cigarette, outdoor advertisement