Open AccessInvestigation of the Relationship between Influencers and Generation Z in the Context of Uses and Gratifications Theory
Author(s) -
Deniz YAMAN,
Ömer Çakin
Publication year - 2021
Publication title -
sdü vizyoner dergisi
Language(s) - English
Resource type - Journals
ISSN - 1308-9552
DOI - 10.21076/vizyoner.883032
Subject(s) - snowball sampling , influencer marketing , psychology , context (archaeology) , sample (material) , data collection , the internet , uses and gratifications theory , population , social psychology , applied psychology , social media , statistics , computer science , mathematics , geography , sociology , world wide web , demography , marketing , chemistry , archaeology , chromatography , relationship marketing , business , marketing management