Open AccessBUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE
Author(s) -
Murry Harmawan Saputra,
Elia Ardyan,
Cindy Yoel Tanesia,
Endah Pri Ariningsih
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i2.13524
Subject(s) - business , reputation , value (mathematics) , brand management , marketing , advertising , brand equity , brand awareness , computer science , sociology , social science , machine learning