Open AccessBANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT
Author(s) -
Rudi Gunawan,
Sonny Rustiadi
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i1.13186
Subject(s) - business , value creation , value (mathematics) , product (mathematics) , new product development , business development , industrial organization , co creation , commerce , business model , process management , marketing , computer science , geometry , mathematics , machine learning