Open AccessEXPLORING THE INTENTION AND RESISTANCE OF THE CUSTOMER IN ADOPTING THE TECHNOLOGY INNOVATION: A QUALITATIVE STUDY ON THE NFC-BASED MOBILE PAYMENT
Author(s) -
Diananda Fitri Pitari,
Gita Gayatri,
Asnan Furinto,
Sofjan Assauri
Publication year - 2020
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v12i1.12890
Subject(s) - business , mobile payment , payment , marketing , qualitative research , resistance (ecology) , commerce , advertising , ecology , social science , finance , sociology , biology