Open AccessINFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS GREEN PRODUCTS
Author(s) -
Cynthia Irene Hutahaean,
Pepey Riawati Kurnia
Publication year - 2019
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v11i1.12099
Subject(s) - indonesian , business , marketing , green food , advertising , commerce , raw material , chemistry , philosophy , linguistics , organic chemistry