Open AccessSTRATEGIC ADVERTISING MANAGEMENT DURING THE PRODUCT LIFE CYCLE
Author(s) -
Олег Николаевич Мельников
Publication year - 2022
Publication title -
vìsnik nacìonalʹnogo tehnìčnogo unìversitetu «hpì». serìâ: strategìčne upravlìnnâ, upravlìnnâ portfelâmi, programami ta proektami
Language(s) - English
Resource type - Journals
eISSN - 2413-3000
pISSN - 2311-4738
DOI - 10.20998/2413-3000.2022.6.11
Subject(s) - dynamic programming , product lifecycle , product (mathematics) , optimal control , advertising campaign , advertising , new product development , marketing , control (management) , computer science , cash flow , business , economics , mathematical optimization , mathematics , geometry , accounting , artificial intelligence