Open AccessSTRATEGIC BRAND PORTFOLIO MANAGEMENT
Author(s) -
Оlena Akhiiezer,
Halyna Holotaistrova,
Yevgen Gomozov,
Vladyslav Mats,
Anton Rohovyi
Publication year - 2022
Publication title -
vìsnik nacìonalʹnogo tehnìčnogo unìversitetu «hpì». serìâ: strategìčne upravlìnnâ, upravlìnnâ portfelâmi, programami ta proektami
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2413-3000
pISSN - 2311-4738
DOI - 10.20998/2413-3000.2022.6.1
Subject(s) - portfolio , competitor analysis , replicating portfolio , portfolio optimization , project portfolio management , computer science , application portfolio management , investment management , economics , financial economics , business , microeconomics , marketing , management , project management , incentive