Open AccessMarketing research as a means of planning the production and marketing of enterprise products
Author(s) -
Volodimir Gavva,
Anna Hubskaya
Publication year - 2017
Publication title -
vestnik nacionalʹnogo tehničeskogo universiteta "hpi". aktualʹnye problemy razvitiâ ukrainskogo obŝestva
Language(s) - English
Resource type - Journals
ISSN - 2227-6890
DOI - 10.20998/2227-6890.2017.52.23
Subject(s) - production (economics) , marketing management , marketing , profitability index , marketing research , marketing strategy , return on marketing investment , business , digital marketing , production planning , quantitative marketing research , computer science , economics , microeconomics , finance