Open AccessPENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING
Author(s) -
Tulus Haryono,
Sabar Marniyati
Publication year - 2018
Publication title -
jurnal bisnis dan manajemen (universitas sebelas maret)
Language(s) - English
Resource type - Journals
ISSN - 2442-9619
DOI - 10.20961/jbm.v17i2.17174
Subject(s) - competitive advantage , business administration , business , marketing
The research shown : (1) market orientation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (2) market orientation indirect effect positive but not significant to competitive adventage on CV Multi Global Agrindo by business performance. (3) Product inovation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (4) Product inovation indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo by business performance. (5) product quality direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (6) product quality indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo by business performance. (7) business performance is direct effect positive and significant to competitive adventage on CV Multi Global Agrindo.