Open AccessDetermining brand strenghth against WOM with the mediation of customer satisfaction and business loyalty of Garuda Indonesia aircraft flight
Author(s) -
Dean Pratiwi Iriawan,
Sumadi Sumadi
Publication year - 2021
Publication title -
asian management and business review
Language(s) - English
Resource type - Journals
ISSN - 2775-202X
DOI - 10.20885/ambr.vol1.iss1.art7
Subject(s) - business , customer satisfaction , advertising , word of mouth , brand loyalty , loyalty business model , mediation , marketing , service quality , service (business) , political science , law