Open AccessExploring Internal Marketing Mix and Its Applications in the Foodservice Industry
Author(s) -
Hyun-Woo Joung,
Eun-Kyong Choi,
DongSoo Lee,
Hak-Seon Kim
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.5.018018018
Subject(s) - business , marketing , marketing mix